Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organisation.

Our Digital Marketing solution is designed to maximize sales while minimizing expenditure. It includes features unique to product-centric marketing to enable optimal management of campaigns, including Google Product Listing Ads, comparison shopping engines, Inventory-Driven Search, product-level reporting and more.

Search Engine Optimization(SEO)

Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course provides you with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.

Effective search engine optimization now requires a team blend of professionalism, skill, hard work and a true understanding of ever-changing search engine algorithms. It requires the competency to organize, implement and manage brand building campaigns that extend beyond the website itself or the need to “be the best”. There are more realistic, tangible and broad goals that should first be hashed out before undertaking a project, as well as an understanding that it will require consistency and effort — the rewards of which won’t be seen overnight.

• Content : Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
• Performance : How fast is your site and does it work properly?
• Authority : Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
• Avoid duplicate content.
• Choose individual, good titles.
• Clean up your source code.
• Make your site crawlable.
• Keyword density
• Get linked!(Social Network).

Search Engine Marketing(SEM)

Ever since the internet made the phenomenal stride, there has been equivalent rise in the growth of website marketing company. Such a need arose because of the unmanageable size of the internet and the web. In the jungle of the websites of every category, site owners find it worthwhile to hand over the marketing side of their websites to a professional SEM company. SEM Web marketing companies thus not only look into buying and selling of goods or services over the internet but also advertising and promoting your site by acting as an SEO company on your behalf. Their major function is to keep their client websites in the most.

Social Media Marketing(SMM)

We enable you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognize the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media.

We Provide the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as learning about the new emergent social platforms.

Social Media Marketing we implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective Social Media strategy for your business, with a focus on the importance of listening as the critical starting point.

You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations.